What is the AV communications industry?
The AV communications industry has evolved and grown up
right alongside information technology and communications.
It's comprised of the technologies, products and systems
for everything from audio production to visual display and
audio presentation systems to remote video and web conferencing.
It also includes the interfacing and signal distribution,
lighting, control systems and interactive display - as well
as the furniture, cabling, connectors and racks to tie everything
into a state-of-the-art AV system.
How big is the AV industry?
The AV communications industry is a world-wide, multi-billion
dollar market because there are so many applications of
its technology in so many vertical markets. The AVolution
campaign is targeting 15 vertical markets with testimonial
ads highlighting AV solutions in advertising, broadcasting,
business/IT, government, education, entertainment, healthcare,
legal, meetings, museums, retail, theme parks/sports arenas,
training, transportation and worship.
How do some of these vertical markets use AV?
The applications are virtually endless. In healthcare, AV
systems enable doctors to diagnose and treat illnesses remotely
and sooner. In corporate boardrooms, videoconferencing allows
companies to hold all staff meetings with their global workforce.
At concerts, in shopping malls, building lobbies and airports,
digital display technology can be used to communicate advertising
and timely information. In places of worship, AV systems
can facilitate better sound and reach congregants who may
not be seated in view of the celebrant.
Why is the industry investing in AVolution?
ICIA is active in 60 countries, and new and exciting applications
of AV are evident everywhere. Although the AV industry is
ubiquitous, it's often misunderstood and taken for granted.
Through AVolution, the AV industry can open customers' eyes
and ears to the importance and necessity of AV technology
to modern communications and gain recognition for the professionals
who design and integrate permanent installations as well
as event systems that support meetings and conferences.
Who works in the AV industry?
There are different types of companies and resources that
make up the professional AV industry. The International
Communications Industries Association (www.infocomm.org)
is a member association that represents all types of pro-AV
companies, including: AV manufacturers who make the AV equipment,
AV dealers who offer AV equipment for purchase; Systems
Integrators who simplify the use of many different AV components
into one, simple user interface controller whether it's
a remote control or touch panel; Rental & Staging Companies
who provide hands-on technical service, support and equipment
for AV equipment used at events ranging from corporate meetings
to staged concerts; Independent Design Consultants who identify
the client needs and determine best options for the design
of an AV system; and Presentations Professionals who produce
effective, creative presentations that make the best use
of the AV equipment.
Who can participate in AVolution?
The AVolution campaign is open to the principals of all
AV solutions providers whether or not they are a member
of ICIA. ICIA is spearheading the campaign but recognizes
the impact of having the broadest participation by AV professionals.
AVolution partipants must adhere to 10 Standards of Excellence
and be in a position to influence their employees to learn
about the AVolution and actively participate in the industry
Where can I learn more about the AVolution?
The best way is to visit www.avolution.info, the destination
site for facts and information on the campaign. Or you can
contact ICIA at 800-659-7469 or 703-273-7200.