Contact: Rex Garret, firstname.lastname@example.org
Inc. Joins Multi-Year
Awareness Campaign for Audiovisual Industry
Brings Sights and Sound to Classrooms and Boardrooms, Meetings
[ATLANTA, GEORGIA, July 21, 2003] - Showorks,
Inc. today announced
its participation in a three-year, $1.2 million industry awareness
campaign designed to promote the contributions of audiovisual (AV)
solutions providers who bring sights and sounds to millions of people
around the world through sound systems, digital signage, video and
web conferencing, staged events and interactive exhibits, among
many other AV applications.
The Campaign, branded "AVolution," showcases
the AV industry as "evolved" and integral to the success
of any sophisticated communications project. The campaign is produced
by the International Communications Industries Association, Inc.
® (ICIA®) through its foundation and is open to all commercial
AV companies who sign an agreement to honor 10 Standards of Excellence.
'The AV communications industry is a world-wide, multi-billion
dollar market because there are so many applications of its technology
in so many vertical markets," said Randal A. Lemke, Ph.D.,
ICIA's executive director. "This campaign informs these vertical
markets about the products, services and value of the AV industry
and directs them to communications solutions they need to be successful."
"Exciting AV applications are everywhere, and
yet they're taken for granted," added Rex Garret, Showorks,
Inc. "We want
to support the campaign by creating a greater awareness of the role
of AV professionals who design and integrate permanent installations
as well as event systems that support meetings and conferences."
The audiovisual industry is vibrant and growing. According
to new studies from ICIA and ICIF, North American professional AV
companies are optimistic about the future with three-quarters forecasting
higher revenue in 2003 than in 2002, and most expecting revenue
and and profit increases over the next three years. In a dealer
compensation survey, 38.5 percent of the respondents indicated that
they expect an increase in the number of staff in 2003, compared
to only 18.8 percent in 2002, while staff turnover rates are down
significantly, dropping to four percent in 2002 from 10 percent
The representatives of ICIA and ICIF will reach out
to their peers in the industry and pursue a number of strategies
to highlight the creative uses of AV technology in more than 15
vertical markets, including business, meetings and events, government,
education, sales and marketing, worship and healthcare. Companies
that join the campaign will provide the testimonials and case studies
to support advertising and public relations collateral materials.
As an AVolved member company, Showorks,
Inc. agrees with
10 Standards of Excellence establishing best practices for AV businesses.
The Standards of Excellence are a guidepost for AV companies and
professionals who place the customer first and offer quality AV
solutions. They include the commitment to provide complete customer
satisfaction with AV solutions that provide value to the client.
They convey the importance that AV solutions providers Place on
their own skills development through continuing education. They
also cover the critical role that AV professionals play as partners
with IT specialists, architects, building managers and others.
About AVolution sm
AVolutions sm is an industry awareness campaign to
promote the talents and contributions of audiovisual (AV) experts
who make the technology work behind every successful professional
communication or presentation. AV professionals provide solutions
that bring sight and sound to millions of people around the world.
It's time to stand up and acknowledge our rightful place as the
experts in communications technologies. Find out more about how
you can be a part of this important campaign by visiting www.AVolution.info.
The AVolution campaign is produced by the International
Communications Industries Foundation (ICIF) with assistance from
the International Communications Industries Association, Inc. (ICIA).
The foundation raises grants and scholarship funds to develop the
next generation of AV professionals, and promotes the industry with
a market intelligence program and the AVolution campaign. More information
about the association and the foundation is available at www.infocomm.org.